Playtech, a company that specializes in gambling technology, will be launching into the state of New Jersey. BetMGM will introduce the software across its BetMGM Casino, Borgata Online and PartyCasino NJ brands.
Playtech was already active in NJ via Bet365, which launched in August 2020. This new deal with BetMGM will also allow similar joint ventures in other states where BetMGM is operative.
Shimon Akad, the COO of Playtech, was quoted to say, “We are delighted to launch with leading operator BetMGM in New Jersey. This is the exciting first step in our partnership which will see us launch in further states with BetMGM across its industry leading portfolio of brands as it expands on its US leadership.”
BetMGM has been operating in New Jersey for a year now when Roar Digital’s online sports betting brand was rolled out in the state. The BetMGM brand expanded in August 2020 with a deal through Evolution Gaming was made to provide live casino games.
Matthew Sunderland, BetMGM’s VP of Gaming, is excited about the deal! He stated, “Our online casino customers in New Jersey will now be able to enjoy casino games from one of the World’s leading suppliers of gambling software. This launch continues to build on our current leadership position in Gaming in New Jersey and we look forward to continue collaborating with Playtech as more states in the US legalize online casino gaming.”
This is a significant next step being made for online gaming in the US. As the pandemic continues to rage on, both states and the gaming industry are seeking out new ways to make up for lost revenues. This deal provides a pathway for both PlayTech and BetMGM to continue to make inroads into other states as more move towards legalization of online gaming. It also will allow the state of NJ to continue gaining state revenue during this difficult time for many states hard-hit by the pandemic.
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