LeoVegas has agreed to launch the LeoVegas brand in New Jersey, United States. The state of New Jersey will be the company's first American location. To ensure a world-class gaming experience, LeoVegas will launch with its own proprietary technological framework. In the first half of 2022, the company hopes to be able to welcome its first US customers.
Rhino would provide the best possible gaming experience by establishing a proprietary network, secure, reliable data stream to a wide audience.
The company intends to open its doors to American customers in the second half of 2022.
This strategic decision gives the company complete control over the product, allowing Americans to enjoy a unique and competitive gaming experience. The company's platform will be approved by regulatory authorities in New Jersey as part of the process of launching LeoVegas in the United States.
Gustaf Hagman, CEO of the LeoVegas Group, says: "We're ecstatic to finally be able to discuss our plans to open a store in the United States. We agree that now is the right time to introduce 'The King of Casino' in the United States, with the right partner. Players are just now becoming aware of the advantages of online gaming, so the American market has tremendous growth potential.
In the United States, we'll continue to focus on what we do best: delivering an exciting, world-class gaming experience directly on mobile phones. We know from experience in other markets that having full control over our technology is a critical competitive advantage, so building our own platform is a strategic move."
New Jersey, which has about 9 million people, was one of the first states in the United States to legalise online gaming in 2018. The online gaming market in New Jersey is now the largest in the United States, with sales expected to exceed $1 billion by 2020.
Today, more than 20 brands in the state sell online casinos, and the gaming tax is 17.5 per cent of gross gaming revenue.
Rhino, LeoVegas' technological network, is one of the most advanced in the world. For scalability and reliability, it has been entirely ported to Google Cloud.
The platform was created for various brands, and it currently supports over ten brands and is licenced in seven jurisdictions. Rhino supports over 60 game integrations from casino providers (directly and via aggregators), sportsbooks, and over 30 payment service providers, including Open Banking support.
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